August 11, 2022 – Design Works Gaming is now live with high-profile operator DraftKings with their innovative slot games available to their New Jersey player base.
A selection of top-performing DWG titles, including Double Fancy 7s and Panda Queen, are now available to DraftKings’ players in the Garden State via Light and Wonder’s OpenGaming platform, with several more games, like Armadillo Artie Gone Wild, launching in the coming weeks.
The deal builds upon a wildly successful partnership between DWG and Golden Nugget Online Gaming, which was acquired by DraftKings last year. The operator went live with several DWG titles in New Jersey in December and saw players take to the games at record speed. Since then, the operator has been rolling out new top-performing DWG games monthly.
DWG CEO Troy Zurawski said: “DraftKings is a brand that embodies competition. The biggest name in U.S. sports betting with a loyal, hungry player base. They’re known for keeping most operations and game production in house. So when they tapped DWG as a standout studio to help them dominate the slot side of the business, we were more than ready.”
DWG’s portfolio of games has performed strongly in New Jersey since launching at the end of last year and have quickly become favorites among players of several major operators in the state.
You can find out more about DWG’s DGE-certified portfolio of games by visiting designworksgaming.com.
DWG is excited to announce we have been named a 2022 Top Workplace by AZ Central.
The award is determined solely based on employee feedback, with criterion such as work-life balance, innovation, appreciation, benefits and more.
“We believe our company is only as strong as its people, and we have the very best team out there. It’s our top priority to create a workplace that fosters joy, inclusion, creativity and encourages our talented team to think outside the box. We always want to ensure that every employee is heard and feels valued. These qualities are what sets us apart and makes our company unique,” said DWG’s HR Manager Amanda Howell.
We are honored to be recognized as a Top Workplace and will continue to maintain a people-centered culture!
See more: Top Workplaces Profile
DWG has landed a prestigious industry award, being named the ‘Social Gaming Operator of the Year’ at the SBC Awards North America 2022.
At a beautiful ceremony in New York, DWG’s very own Commercial Manager Zoe Ebling and IP & Compliance Manager Melanie Dunmar accepted the award in recognition of our world-leading social casinos.
DWG’s social casinos include Diamond Sky Spin Vegas, Cash River Slots and Spin Vegas, just to name a few, all available on Facebook, Android and iOS. Since launching, our social casinos have counted more than 32 billion spins across hundreds of popular games like Double Fancy 7s and Panda Queen.
DWG CEO Troy Zurawski said of the award: “This award recognizes what our millions of players around the world already know: that no-one does social casino better than DWG. It’s fantastic to see the hard work of our team rewarded, and we’ll continue to push the boundaries of what is possible in this exciting vertical.”
July 13, 2022 – Design Works Gaming has struck a deal with 888casino, one of the world’s leading online casino brands and part of 888 Holdings plc, which has initially launched DWG content on their UK site.
888casino, which launched in 1997, was one of the UK’s first online casinos to hit the market. It now offers five top-performing DWG titles, including Armadillo Artie Gone Wild and Double Fancy 7s, with several rolling out over the coming months.
The content is delivered via Light & Wonder’s OpenGaming™ platform.
DWG CEO Troy Zurawski said: “Adding 888 to our roster further validates DWG’s games as some of the highest performing in the industry. It’s rare to find a team of people who prioritize precision and quality of content the way they do, so this partnership couldn’t be a better match for us. We’re looking forward to what we can glean from their unique business strategies to bring the best to 888 players.”
Talya Benyamini, VP B2C Casino at 888casino, said: “We are so excited to partner with Design Works to continue to enhance the experience and product offer for our players. Content leadership is critical for our business, and we can’t wait to bring the incredible DWG content to our main markets around the world.”
888casino joins other UK operators, such as William Hill, Betfred and Unibet, in bringing DWG games to their customer base. This launch marks the first step in a broader rollout of the studio’s games in other regulated markets where 888casino is active, including the US.
For more information about DWG games, click here!
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DWG has been nominated for two SBC North America Awards this year — Casino Supplier of the Year and Social Gaming Operator of the Year!
The awards, which take place in July in New Jersey, recognize expertise and innovation across the betting and gaming industry.
Check out the other prestigious companies that were nominated for an award: SBC Award North America Shortlists
Tuesday, May 17, 2022 – Design Works Gaming content is now available to Mr Green players in the UK, as the innovative games studio builds upon the success of a long-standing partnership with William Hill.
A collection of high-performing DWG titles are now live for Mr Green customers to enjoy.
William Hill, which acquired Mr Green in 2019, was one of the first operators to bring DWG content to the UK. The strong performance of this content on their site made the addition of the studio’s games to Mr Green’s offerings a logical next step.
DWG and William Hill, which was acquired by Caesars Entertainment last year, will also explore the possibility of extending the partnership into additional regulated jurisdictions.
DWG CEO Troy Zurawski said: “William Hill has been a proud champion of our games in the UK for a few years now, and we always wanted to explore ways to expand this high-performing relationship. Making our games available to players at Mr Green is a great way to reach a new audience who, like us, values creativity and an exceptional gaming experience. I expect this powerhouse partnership to continue to evolve and grow.”
February 17, 2022 – Parimatch is the latest major operator to bring Design Works Gaming’s innovative casino content to its players, via a partnership Powered by Relax Gaming.
Parimatch’s players can now enjoy a full range of DWG titles, including Hold Your Horses and Double Fancy 7s. Additional DWG titles will be added over time.
Eugene Saveliev, Head of Gambling Products at Parimatch Tech, said: “We are always on the look-out for the new partnership and cooperation opportunities that allow us to utilise Parimatch’s high-end tech, provide our clients with quality experience on the platform, and potentially expand to new markets. We are fascinated by the impressive growth of DWG across Europe that entered the European market just two years ago, and look forward to exploring the opportunities this cooperation brings.”
DWG CEO Troy Zurawski added: “Less than 2 years after we entered the online casino space, it’s now a core focus for DWG. With Parimatch’s drive for innovation and desire to deliver sophisticated technologies, this partnership will help us break ground in European markets and push boundaries like never before. We’re excited to partner with another iGaming industry leader and bring our unique spin on slots to Parimatch users.“
Having first entered the real money space in 2020, DWG continues to rapidly expand its footprint in European markets. Its games are now live with some of Europe’s most popular operators, including Betfred and Unibet.
All DWG content is validated in social casinos before being released for real-money play, ensuring a considerably higher success rate than the industry average.
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February 8, 2022 – Fast-growing gaming solution provider Design Works Gaming (DWG) is now live in the UK with leading operator BoyleSports.
Thanks to the integration powered by Relax Gaming, BoyleSports Games’ players can enjoy access to 20 DWG titles, including fan-favorites Double Fancy 7’s, Panda Queen and Diamonds, Sapphires & Rubies.
BoyleSports Commercial Director, Steve Payne commented: “We’ve been fans of DWG for some time now, so it’s a real thrill to be able to launch a range of their titles at BoyleSports Games. The games really capture that magic of Vegas that we—and our customers—love. And knowing their values align with our commitment to safer gambling is just another reason we’re excited to work with them.”
“DWG’s games are backed by innovative gameplay features and a truly authentic feel. We’ve been impressed by their team, which has helped us quickly and seamlessly integrate, and we now have a solid foundation in place for a long-lasting relationship based on world-class content.”
Design Works Gaming CEO Troy Zurawski commented: “We are very excited to go live with BoyleSports, and reach a very unique customer base that I know we will resonate with. DWG offers products that no other developer does, and that will be a huge advantage for them. It’s going to be a thrill to watch this relationship continue to grow.”
DWG’s partnership with BoyleSports is its latest in the UK, as the provider’s content continues to make its mark on the real-money gaming space since launching last year.
To ensure success in the UK and beyond, DWG games are uniquely validated, leading to a higher ‘hit rate’ than competitors. All the games launching in the UK are already tried and tested proven performers in the social casino space.
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Game design is evolving, but innovative new approaches must always be built on solid foundations. I’ve spent more than a decade designing games for casinos in the land-based, social and online spaces. During this time, what has become increasingly clear to me is while both the art and the science of building engaging casino content is changing, it continues to be guided by the same core principles.
We’ve been following three of these principles at DWG for 16 years now and they’ve helped score us countless hits across multiple channels and markets.
Experiment to Innovate
At DWG, we focus on creating an environment which rewards experimentation. There are a few steps to this approach. At the core of it is the validation of new concepts.
We operate several social casinos, which allows us to test our games on real players without having to jump through the usual hoops required for a RMG release.
This is a powerful form of confirmation. Normal in-house testing of a title simply doesn’t compare with the information and data acquired from putting a game in front of thousands of genuine casino players. It gives us the freedom to take risks and try new things, knowing we can very quickly get a good idea of whether the concept is worth pursuing.
And it has worked both ways for us in the past. We’ve quickly scaled up new concepts for RMG releases based upon social casino data, and we’ve also thrown a few ideas in the trash before committing serious resources to under-performing concepts.
Innovation is also critical when it comes to approaching new challenges as markets change and mature. For instance, we’re currently looking closely at titles which can engage and cross-sell with sports bettors in regulated U.S. jurisdictions. These customers may not be traditional slots players, so we continue to experiment with new concepts they may find more appealing.
There’s often no single solution to this, but rather an ongoing process where our content evolves to match the preferences of our customers.
Keep Things Simple
A part of my day-to-day involves the regular review of upcoming games.
I’m always watching for red flags, and more often than not, these take the form of anything that might confuse the player and make their experience less enjoyable. It may be a symbol which doesn’t correctly associate with a payout, confusing messaging or an overcomplicated mechanic. My rule of thumb is if I can’t figure out a game within 20 or so spins, it probably isn’t going to find a significant audience.
This ‘keep things simple’ mantra extends to the design process more generally. There’s always a temptation to add bells and whistles to a game, particularly as technology improves and we have the means to deliver additional features. But time and time again, I find stripping things back often creates a stronger product.
Don’t Assume Anything
I may have spent more than a decade building games, but I don’t pretend to have all the answers. As with anything in life, our gut can sometimes mislead us. I’ve seen games I was convinced would be winners that fail to sparkle, while others I hadn’t given much thought to be successful.
The relative success of different game themes can be particularly difficult to predict, with certain themes going in and out of fashion.
There’s no shortcut and building blockbuster slots may never be easy, but what we can do is approach the challenge with open minds, a willingness to try new things and an understanding of the data. Only then will the process of game design become just a little less of a gamble.
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January 18, 2022 – Design Works Gaming’s rapid expansion in the UK continues to pick up pace with yet another top tier content partnership, this time with BetVictor.
BetVictor Casino players in the UK will now be able to enjoy a range of DWG games including Flippin Rich, Test Your Strength, Diamonds, Sapphires & Rubies 4Play and Tiger Palace.
The titles have been swiftly integrated via Relax Gaming, which will also ensure that new DWG games will arrive to BetVictor customers quickly and efficiently.
BetVictor Casino Games Manager, Nolan Frendo said: “We are thrilled to finally launch DWG here at BetVictor. I have no doubt our partnership, alongside Relax, will thrive and be an astounding success. We look forward to obtaining the desired growth and working towards a common goal with the plans set out.”
DWG CEO Troy Zurawski said: “We immediately hit it off with the BetVictor team because this is a company with a proud heritage but a forward-thinking attitude. They understand the space as well as anyone and allow themselves to be guided by the data. With the support of Relax Gaming, we’ve got huge plans together.”
DWG’s UK footprint has been quickly expanding over recent months, after the supplier entered the market in 2020. Betfred and Unibet are among its other UK partners.
UK players looking for something different have also flocked to DWG’s stepper slots, which capture the magic of Las Vegas and combine it with intuitive gameplay backed by world-class math. The award-nominated Double Fancy 7s is just one example among an extensive portfolio.
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