Design Works Gaming has enjoyed a busy year thus far, as it strives to take the plunge and expand beyond its traditional land-based and social gaming foundation.
The Arizona-based firm, which has also become the latest to align itself with the upcoming CasinoBeats Summit as a premium sponsor, is very much going against the grain by seeking to expand beyond its US base, as numerous entities chase the American gold rush.
Troy Zurawski, DWG’s founder and CEO, who will be flying in from its Scottsdale headquarters to participate as a speaker, commented on the firm’s current approach: “We are new to the online real money gaming market and are currently waiting for our GBGC licence to launch our slots into this space for the first time.
“DWG has a long and successful background in land-based and social gaming, and we’re now looking to use that expertise to help RMG operators in the UK and elsewhere in the world.
Adding on it’s ongoing aspirations: “We’ve produced successful land-based titles for the likes of IGT, Novomatic, Aristocrat and Konami since we started in 2005. But we also operate four social casinos that are highly popular.
“Our content has already been validated by millions of users as a result. As we produce a lot of content – over 100 titles last year – we are in a position to offer exclusive content to operators of all sizes, including many that might not get that opportunity from other suppliers because of their size.
“We’re also looking forward to introducing our marketing tools to RMG, such as our wheel spin bonus, piggy bank and prize drop mini games. These tools deliver customisable and flexible promotions and incentives that reward play across all games on the casino – not just ours. They’re not limited to the one vertical either, being available across casino, bingo, sportsbook, etc.
“There is always an element of uncertainty when entering a new business vertical, but we are eager to see how DWG’s slots and promotional tools are received in the RMG market.”
At the Summit, which is to bring together 1,000 delegates, 75 speakers and 30 exhibitors at Olympia London between September 17-20, Zurawski’s participation is to be on a panel entitled: ‘Player focused game design – Leading slots developers share insights into the ways studios use data to inform product design’.
Emphasising the relevance due to DWG’s new approach Zurawski stated: “As a result of our operations in land-based and social gaming, we have an abundance of data and insight that we constantly analyse and refine so that it can be utilised to inform the development of our future products.
“We also use our data to ensure that we turn only our most successful titles into RMG games. And we can share with our partners what games perform best in each of a number of key territories around the world, meaning our offering is tailored and focused for each operator’s requirements. This bespoke validation of the games in strongly related channels is a massive benefit that operators don’t get from most other suppliers.”
Summit delegates will gain access to Betting on Sports, which takes place at Olympia at the same time, alongside the PaymentExpert Forum and the Digital Marketing Forum, delivered in conjunction with AffiliateINSIDER.
Representatives from some of the industry’s largest operators will also be present, including Betsson, Hard Rock, Caesars, Videoslots, Jackpotjoy, Ladbrokes Coral, LeoVegas, Lottoland, Mansion, Olympic, Paf, Pinnacle, Rank, and William Hill, with leading suppliers represented too.
Detailing the decision to align with September’s event it was stated: “The CasinoBeats Summit brings together key industry stakeholders and will be host to a series of informative panels focused on all the hottest industry topics, so it makes sense for us to be involved. As a sponsor, we’re hoping we can introduce ourselves to a whole new audience and bring a little bit of Las Vegas to operators’ casinos.”
Before Zurawski closed by addressing what DWG will bring to the show, and what the company is most looking forward to: “We are looking forward to meeting up with as many delegates as possible, to introduce DWG to them, and explain how our products can help operators stand out in a crowded marketplace.
“We are also excited about attending and participating in the panels to find out more about what challenges the industry is currently facing – as well as what opportunities there are for a fresh take on areas that are currently pertinent to the industry such as regulation, innovation, responsible gambling and player marketing.”
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